Today's Daily reports that only 51% of Minnesotans consider the University to offer "good value" for their money. When asked about this, our prez stated that people overestimate the actual cost since they don't take into account financial aid. He added, “Hardly anybody knows what the cost of an airline trip from here to Seattle is too, because everybody is paying a different price.” “That’s what’s happening in higher education today … many people don’t factor in support that discounts the price of education.”
Maybe so, but there's no denying the high debt that many students incur attending UMN. So what to do about it? Maybe not raise tuition? No mention of that. Stop using our students' tuition money to subsidize the prez's grandiose projects? Noooo. The root problem is that UMN has failed to communicate effectively with the public. "Bruininks said the University needs to do a better job educating the public about the actual cost of attendance and ways students can make that cost lower for themselves, like graduating in four years or earning college credit while in high school." In other words, the concerns of Minnesotans are baseless! So little surprise that the administration is reviving the Driven to Discover television ads. Don't bother to fix the problem, just try to dupe the public!