FACULTY FOR THE RENEWAL OF PUBLIC EDUCATION: Driven to Distraction

Friday, September 10, 2010

Driven to Distraction

FRPE has long been critical of the U's Driven to Discover PR campaign. Wasteful in good times, spending obscene amounts of money on a PR campaign borders on criminal when deep cuts are being made to instructional budgets. It perfectly illustrates the misplaced priorities of our leadership. STRIB reporter Jenna Ross attended this month's Regents meeting and Tweeted that "U of M will restart 'Driven to Discover' TV ads Sept. 27. Survey presenters warning that when that campaign stopped, public opinion dropped."

http://twitter.com/ByJenna/status/23940516562

Looks like this will be the ad (warning: grab a bucket first because watching it will make you sick to your stomach):

http://mediamill.cla.umn.edu/mediamill/display/78681

How much was spent on creating this 3 minutes of baloney? And how much more will be flushed down the toilet on the television campaign?

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RECLAIM THE U!

As the administration has come to dominate instead of to serve the university, intellectual and educational values have been displaced by market ones like "efficiency" and "productivity." Faculty and students have been commensurately marginalized in the governance of the institution. We do not say that the university ought to be inefficient or unproductive, but we do demand that values central to scholarly and scientific inquiry and education be restored to the center of the university's endeavors, including (indeed, especially) the management of its finances. Our efforts have a fivefold focus:

1. Governance. The university should be governed by those who carry out its mission of teaching, research, and public service. At present faculty have little meaningful role in making decisions that are handed down from central administration. This state of affairs results from manifold causes, faculty in generations gone by having ceded governance responsibilities to an ever-growing body of administrators. We the faculty must resume our proper role in making, rather than merely reacting to, the decisions that govern our work and our workplace.

2. Transparency in budgeting. The administration should make all information about the university's finances, including expenditures as well as revenue sources, readily available to the public in comprehensible form. At present it is difficult or even impossible to find out how the university spends most of the funds at its disposal, effectively prohibiting people without privileged access and knowledge from scrutinizing the administration's allocation of financial resources. (N.B.: All these resources are public funds once they enter the land-grant institution's coffers.) We recommend an independent audit to open the university's budget to such scrutiny.

3. Accountability for the administration. Every office within central administration should be required to provide to the public an account of what it does, what relation its work bears to the university's mission, and why it costs what it does.

4. Workload. The administration demands greater "productivity" from faculty and staff at the same time that it reduces the resources we need to produce anything and increases the burdens that hamper our work. If resources are withdrawn, our workload must be reduced, not increased. We do not want to do less teaching or less research, rather, we demand that unfunded mandates handed down by the administration be eliminated. Meanwhile, adequate support must be provided to enable efficient and productive work.

5. Integrity of the university. We reject the notion that the university can somehow achieve excellence by cutting programs, faculty positions, and curriculum. All disciplines and all modes of inquiry are interrelated, whether directly or distantly; to excise one element affects others, and ultimately damages the whole. This principle of intellectual integration is encapsulated in the motto of the University of Minnesota, commune vinculum omnibus artibus, which is a phrase derived from the argument of Cicero that the study of poetry is essential to a career in law. To unbind the arts from one another, as if any form of human inquiry can stand in isolation from every other, violates not merely the motto but the principle of the University's existence.

FACULTY FOR THE RENEWAL OF PUBLIC EDUCATION

Friday, September 10, 2010

Driven to Distraction

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RECLAIM THE U!

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