Saturday, December 11, 2010

Athletic bloat

ESPN weighs in again, criticizing the madness in college sports. Gregg Easterbrook observes that only 14 Football Bowl Subdivision programs earn a profit and that no athletic department, not even powerhouses like Alabama and Auburn, have athletic departments that pay their own way. The median subsidy is a shocking $1o million. In 2008-9, colleges charged students $795 million to support athletics...and they are sneaky about it, burying the cost in fees.

On booster funds:

Booster funds not only fail to make collegiate sports self-sustaining, they may harm the colleges overall -- since many alumni and boosters who might donate to the general endowment or the scholarship campaign of Maryland or Miami or Wisconsin donate instead to the booster organizations. Over the years, billionaire T. Boone Pickens has donated nearly $500 million to Oklahoma State, his alma mater -- but most of the money has gone to athletics, not academics. The donation that UNC-Charlotte requires, in addition to the PSL fee? It goes to the booster fund, not to academics. At many colleges and universities, athletic programs cannibalize donations that might have gone to education.

So why do sports programs need huge subsidies? One reason: big bucks for coaches!

Big-deal college sports programs need subsidies in part because coaches of FBS and FCS football and Division I men's basketball teams are overpaid. There are nearly 100 big-sports college coaches earning at least $2 million annually, most at public universities. More than 200 assistant football coaches in the college ranks earn at least $250,000 annually, with Monte Kiffin of USC, the defensive coordinator, earning $1.5 million plus lavish perks. When Pete Carroll was head coach of USC, he was paid $4 million annually -- and in return, left the school's football program a flaming wreckage. Forbes estimates that Nick Saban is paid $4 million at Alabama.

Another reason...overstaffing:

In an era when budget stress is causing classes to be cut and core academic missions to be scaled back, many collegiate athletic departments are the most overstaffed organizations this side of a Monty Python sketch. Because sports is viewed as sacrosanct, the athletic department can get away with having far more people than needed -- then sending the bill to average students and to taxpayers. Ohio State lists 458 people in its athletic department. Included are the athletic director (who's also a vice president of the university), four people with the title senior associate athletic director, 12 associate athletic directors, an associate vice president, a "senior associate legal counsel for athletics" and plus a nine-person NCAA compliance office. NCAA rules are complex, to be sure, but does Ohio State really needs nine people who do nothing but push NCAA paperwork? The Ohio State NCAA compliance staff is lean and mean compared to the football staff, which includes 13 football coaches, a director of football operations, three associate directors of football operations, a "director of football performance" and three football-only trainers.

How do these numbers compare to academic departments at the school? There are 192 faculty members in Ohio State's English department, with a support staff of about 50. Thus the Ohio State athletic department has roughly twice as many people as the Ohio State English department. Sports receive more staffing than English though nearly all Ohio State students at some juncture take a course through the English department, while few participate in NCAA athletics. And sports receive more staffing than English, though there is a widespread feeling that many Americans are inadequately educated in subjects such as English, while not one single person in the entire United States believes there isn't enough emphasis on sports.

Now factor in the size of Ohio State's student body compared to the football roster. All those coaches and mysterious "associate directors of football operations" mean that in football, Ohio State has a 1-to-5 ratio of staff to students: while in English, the staff-to-student ratio is 1-to-280. Divide the latter by the former. In staffing terms, Ohio State treats football as 56 times more important than it does English.

He notes, by the way, that such overstaffing plagues not only big athletic schools but even the University of California at Berkeley. "In staffing terms, Cal treats football as 74 times more important than English." And the featherbedding continues in spite of the cuts that academic units are taking across the nation. Perhaps an enterprising Daily reporter will investigate the bloat in our athletics program...and don't forget to look into all the new facilities that are being built!

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